Pricing Booklet

The challenge was to take everything we had learned in our pricing class: how to bill a client, create a pricing spectrum, and make a usable proposal and contract and invoice. We were to distil all we learned to make a ‘self help’ booklet to aid us in the future.

The intent of this was to be a tool for us, so instead of a typical brief, the booklet was designed to be as informative and effective for us as the 'client'.

While working on the content that would be in the booklet, we catalogued what we learned.
I wanted to keep things concise, targeted, and legible without adding a whole lot of design elements.

The information I wanted to be able to reference was needed to be without any fluff or padding. Indeed, if I wanted to reference this book while working a job that had a more complex workflow of billing process, I wanted to get straight to the facts.

To achieve my goal, I decided on going with a monochromatic black and white document. I adopted a structure of large, bold headers with an industrial typeface with undecorated body text.

The tone I used was very straightforward, as if I was writing a guide for myself, I’d not want it to be overly flowery.

I wanted to use it as a reference, so everything was visible with the sections being clearly delineated. The end product was bold, stark, readable and laid out in a manner that was easy to reference when I needed to get a certain formula or a contract figured out.