Pricing Booklet
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The challenge was to take everything we had learned in our pricing class: how to bill a client, create a pricing spectrum, and make a usable proposal and contract and invoice. We were to distil all we learned to make a ‘self help’ booklet to aid us in the future.
The intent of this was to be a tool for us, so instead of a typical brief, the booklet was designed to be as informative and effective for us as the 'client'.
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While working on the content that would be in the booklet, we catalogued what we learned.
I wanted to keep things concise, targeted, and legible without adding a whole lot of design elements.The information I wanted to be able to reference was needed to be without any fluff or padding. Indeed, if I wanted to reference this book while working a job that had a more complex workflow of billing process, I wanted to get straight to the facts.
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To achieve my goal, I decided on going with a monochromatic black and white document. I adopted a structure of large, bold headers with an industrial typeface with undecorated body text.
The tone I used was very straightforward, as if I was writing a guide for myself, I’d not want it to be overly flowery.
I wanted to use it as a reference, so everything was visible with the sections being clearly delineated. The end product was bold, stark, readable and laid out in a manner that was easy to reference when I needed to get a certain formula or a contract figured out.
A quick run through of the booklet, showcasing the layout at a glance.